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It’s been an explosive 5 years since CIC articulated the 1st ChinaSocial Media Landscape in 2008 and today. We’re honored to release the most up to date version of this iconic industry infographic, the CIC China Social Media Landscape 2013.







 This diagram has portrayed China’s social media platforms in 4 categories, based on stage of maturity  and functional dependency.

1. Functional Networks

Functional networks provide basic support for other platforms, or have been integrated into other platforms. So, they include Q&A, Wiki, Blog, Doc-Sharing and LBS.

2. Core Networks

Core networks can be considered the campaign battlefield; including Micro-Blog, SNS, IM, Mobile Social, Video & Music, BBS, Rating & Review, and e-Commerce. It’s worth mentioning that “Mobile Social” is a new core network in landscape, as Wechat, with its 300 million users, has become a social phenomenon in China. More and more brands are becoming aware of the real value of marketing and engagement through mobile social platforms.

3. Value-Added Networks

Value-added networks are based on core networks and other platforms but aim to provide additional service. These include things like Social Commerce, Social Aggregators, Social Gaming and Social Search.

4. Emerging/Niche Networks:

Emerging/Niche Networks are those platforms that perform a relatively independent function, or specifically target niche groups. This includes Online Travel, Light Blogs, Dating Networks, Business Social, Enterprise Social, Photo Sharing and Social TV. These are the emerging platforms to which brands need pay special attention.

As the social media landscape in China evolves ever fast and with unparalleled dynamism, CIC strive to remain at the cutting edge. Any suggestions or questions about this infographic, or the wider landscape it represents, are warmly welcomed.

A brief history of the China Social Media Landscape

CIC made the very first Chinese Social Media Landscape infographic in 2008, inspired by the conversation prism made by a famous social media marketing expert, Brian Solis. We have adapted that initial model in relation to the unique environment presented by social media and the digital space in China.

2008-2009, the 1st version: IM, BBS, video sharing and e-Commerce were the major components of the landscape.

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