It’s been an explosive 5 years since CIC articulated the 1st ChinaSocial Media Landscape in 2008 and today. We’re honored to release the most up to date version of this iconic industry infographic, the CIC China Social Media Landscape 2013.
This diagram has portrayed China’s social media platforms in 4
categories, based on stage of maturity and functional dependency.
1. Functional Networks
Functional networks provide basic support for other platforms, or
have been integrated into other platforms. So, they include Q&A,
Wiki, Blog, Doc-Sharing and LBS.
2. Core Networks
Core networks can be considered the campaign battlefield; including
Micro-Blog, SNS, IM, Mobile Social, Video & Music, BBS, Rating &
Review, and e-Commerce. It’s worth mentioning that “Mobile Social” is a
new core network in landscape, as Wechat, with its 300 million users,
has become a social phenomenon in China. More and more brands are
becoming aware of the real value of marketing and engagement through
mobile social platforms.
3. Value-Added Networks
Value-added networks are based on core networks and other platforms
but aim to provide additional service. These include things like Social
Commerce, Social Aggregators, Social Gaming and Social Search.
4. Emerging/Niche Networks:
Emerging/Niche Networks are those platforms that perform a relatively
independent function, or specifically target niche groups. This
includes Online Travel, Light Blogs, Dating Networks, Business Social,
Enterprise Social, Photo Sharing and Social TV. These are the emerging
platforms to which brands need pay special attention.
As the social media landscape in China evolves ever fast and with
unparalleled dynamism, CIC strive to remain at the cutting edge. Any
suggestions or questions about this infographic, or the wider landscape
it represents, are warmly welcomed.
A brief history of the China Social Media Landscape
CIC made the very first Chinese Social Media Landscape infographic in
2008, inspired by the conversation prism made by a famous social media
marketing expert, Brian Solis. We have adapted that initial model in
relation to the unique environment presented by social media and the
digital space in China.
2008-2009, the 1st version: IM, BBS, video sharing and e-Commerce were the major components of the landscape.